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Anthem/TEACH Survey of Health Information Preferences

Project_ID: 
5.01
Sponsor: 
Anthem Blue Cross - Blue Shield of Virginia
PI1: 
Thomas Guterbock
Outside PI: 
Wendy Cohn
Type: 
Nationwide, statewide and regional
Market Research
Contact Mode: 
Phone
Mail
Sample: 
Mail: 2000, with 633 complete. Phone: 1200 completes
Project Type: 
Surveys and data collection
Year: 
2005
Mail and telephone surveys of Virginia adults to determine their preferences in seeking and receiving health-related information. The results were analyzed with market-segmentation methods to identify key groups with similar preferences.