Anthem/TEACH Survey of Health Information Preferences
Anthem Blue Cross - Blue Shield of Virginia
Nationwide, statewide and regional
Mail: 2000, with 633 complete. Phone: 1200 completes
Surveys and data collection
Mail and telephone surveys of Virginia adults to determine their preferences in seeking and receiving health-related information. The results were analyzed with market-segmentation methods to identify key groups with similar preferences.
University of Virginia Weldon Cooper Center for Public Service 2400 Old Ivy Road Charlottesville VA 22903