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College of Arts & Sciences Disengaged Alumni Focus Groups

Project_ID: 
11.16
Sponsor: 
The College Fund (aka the annual fund) in the College of Arts & Sciences
PI1: 
Robin Bebel
PI2: 
Kate Wood
Type: 
Research on UVA
Sample: 
Sample of A&S alumni who graduated 1987 to 2006 and had never made a financial contribution to the College
Project Type: 
Surveys and data collection
Year: 
2011
Focus groups in Richmond and Faorfax, VA were designed to investigate the general attitudes and beliefs toward College annual giving among the non-donor population and to strengthen understanding of the causes of disengagement.